A Playbook to Repurpose Blog Posts into Scroll-Stopping Content Using AI


Why This Playbook Matters

You publish a great blog post or ebook… and then it collects dust.

No time to write platform-specific versions. No energy to match tone, tweak word count, or follow copywriting formulas.

This workflow solves that. In just minutes, you’ll use Anyword to turn a blog or PDF into scroll-stopping content—formatted, optimized, and ready for LinkedIn, Twitter, and more.


Implementation Guide

Step 1: Upload or Paste Your Content

Objective: Get your longform content into the system.

1. Open Anyword.com and log in.

2. Upload your PDF or paste your blog URL.

3. Let the AI scan your content and extract key takeaways.

Step 2: Confirm Your Brand Voice

Objective: Ensure the tone matches your style

1. Select a custom voice (e.g. “Educator,” “Motivator,” or your own preset).

2. Choose up to 5 tone traits (e.g. Inspiring, Witty, Professional, Casual, Bold).

3. Pick a tone: professional, witty, conversational, educational.

4. Optional: Set guidelines like character limits, formatting rules, or emoji use.


Step 3:
Apply Copywriting Frameworks

Objective: Transform raw content into conversion-ready copy.

Pick a format:

✅ AIDA for storytelling.

✅ PAS for problem-solving.

✅ 4Ps for strong CTAs.

Apply formulas to generate versions tailored to each platform.

Step 4: Fine-Tune Your Prompts

Objective: Add context and target the right audience.

• Adjust platform-specific preferences:

LinkedIn: Professional, Insightful, Medium-length.

Twitter/X: Punchy, High engagement, Max 280 characters.

• Add keywords, hashtags, and goals (e.g., “Drive newsletter signups”).

Step 5: Generate & Publish

Objective: Create and post social content instantly.

• Click “Generate” and review the AI’s output.

• Like what you see? Schedule or copy-paste directly to your socials.

• Want a different take? Tweak your inputs and regenerate.

Final Thoughts

This isn’t just automation.

It’s amplification.

You’ve already done the hard work—this is how you multiply its impact across every channel.

Less time writing. More time engaging.

Your content deserves reach. Now it has it.

Kayode Omotoye

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